What Good Strategy Is — and Isn’t

I’ve made a lot of mistakes, but employing bad strategy masked as great strategy has to top the list. The pattern was quite simple — I would have a self-proclaimed brilliant revelation, chart a wildly ambitious new course, sell everyone on the vision while dismissing the naysayers, intentionally leave details fuzzy, make everyone else responsible for implementation, and criticize anyone who didn’t immediately fall in line.

Not surprisingly, that strategy didn’t work too well. In fact, it failed miserably, but it afforded me some hard-earned lessons along the way. Here’s what I found makes good strategy:

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