--- title: 7 Tips to Rebrand Yourself for an Industry Switch description: 7 Tips to Rebrand Yourself for an Industry Switch image: https://blog.solomonpage.com/hubfs/career-change-blog-post-image.jpg --- - [Home](https://solomonpage.com) - Divisions - Functional Divisions - [Accounting & Finance](https://solomonpage.com/accounting-finance/) - [Administrative & Support](https://solomonpage.com/administrative-support/) - [Creative & Marketing](https://solomonpage.com/creative-marketing/) - [Human Resources](https://solomonpage.com/humanresources/) - [Legal Services](https://solomonpage.com/legal-services/) - [Scientific & Engineering](https://solomonpage.com/scientific-engineering/) - [Technology](https://solomonpage.com/technology/) - Industry Divisions - [Clinical Resource Network](https://solomonpage.com/crn/) - [Fashion & Beauty](https://solomonpage.com/fashion-beauty/) - [Financial Services](https://solomonpage.com/financialservices/) - [Healthcare & Life Sciences](https://solomonpage.com/healthcare-lifesciences/) - [Healthcare Staffing](https://solomonpage.com/healthcare-staffing/) - [Hospitality](https://solomonpage.com/hospitality/) - [Media, Education & Publishing](https://solomonpage.com/digitalmedia-publishing/) - [Specialty Financial Services](https://solomonpage.com/specialtyfinance/) - [Locations](https://solomonpage.com/locations/) - [Contact](https://info.solomonpage.com/contact-us?_gl=1*ffwfay*_gcl_au*MTc3NTM1NDM3MC4xNzI4NjczOTcw) - [Blog](https://blog.solomonpage.com) [![SP_Corporate Global_horiz_lockup_positive_DIGITAL_HIGH](https://blog.solomonpage.com/hs-fs/hubfs/SP_Corporate%20Global_horiz_lockup_positive_DIGITAL_HIGH.png?width=294&name=SP_Corporate%20Global_horiz_lockup_positive_DIGITAL_HIGH.png)](https://solomonpage.com) - [WHAT WE DO](https://www.solomonpage.com/service-offerings) - [AREAS OF EXPERTISE](https://www.solomonpage.com/areas-of-expertise) - [ABOUT](https://www.solomonpage.com/about) - [JOB OPPORTUNITIES](https://opportunities.solomonpage.com) ## Blog # 7 Tips to Rebrand Yourself for an Industry Switch July 26, 2018 Filed Under: [Branding](https://blog.solomonpage.com/tag/branding), [branding](https://blog.solomonpage.com/tag/branding-2), [career](https://blog.solomonpage.com/tag/career), [Career Advice](https://blog.solomonpage.com/tag/career-advice), [career change](https://blog.solomonpage.com/tag/career-change), [career switch](https://blog.solomonpage.com/tag/career-switch), [Confidence](https://blog.solomonpage.com/tag/confidence), [Goals](https://blog.solomonpage.com/tag/goals), [industry change](https://blog.solomonpage.com/tag/industry-change), [industry switch](https://blog.solomonpage.com/tag/industry-switch), [job market](https://blog.solomonpage.com/tag/job-market), [Job Search](https://blog.solomonpage.com/tag/job-search), [personal brand](https://blog.solomonpage.com/tag/personal-brand), [Professional Development](https://blog.solomonpage.com/tag/professional-development), [Your Career](https://blog.solomonpage.com/tag/your-career) ![career-change-blog-post-image](https://blog.solomonpage.com/hubfs/career-change-blog-post-image.jpg) - [mailto:?body=https://blog.solomonpage.com/2018/07/26/7-tips-rebrand-industry-switch](mailto:?body=https://blog.solomonpage.com/2018/07/26/7-tips-rebrand-industry-switch) - - - Ready for a career change, but worried you don’t have the experience or skills to [land a job](http://solomonpage.com) in your desired field? Filling your resume with your previous work experience that has no similarity to the job you’re applying for is likely to land your resume in the trash can. But that doesn’t mean you’re stuck in a career you hate forever. Dawn Graham, PhD, career coach, psychologist, and author of the book [*Switchers: How Smart Professionals Change Career–and Seize Success*](https://www.amazon.com/Switchers-Professionals-Change-Careers-Success/dp/0814439632/ref=sr_1_5?ie=UTF8&qid=1529066452&sr=8-5&keywords=switchers), says rebranding your professional experience is key to a successful career switch. “When you’re making a switch, you need to be a good fit for the role, and while some of your skills and experiences may be transferrable, many may not be,” she says. Here’s how you can prove that you’re worthy of the title, even when your resume shows no previous experience in the field. ## 1. Change your social presence Use social media to your advantage to rebrand yourself in your new career area. Follow thought leaders in your target industry and comment on their posts. Connect with relevant industry groups and associations, share relevant and interesting articles within your online network, comment on posts, attend the biggest industry conferences, and develop a network of contacts in the industry. “[Technology](https://solomonpage.com/blog/2015/02/23/top-6-tech-skills-2015/) makes it easier than ever to market yourself in a way that appeals to the audience you choose,” says Graham. The more you can demonstrate that you’re serious and invested in your new target industry, the more credible you will seem. ## 2. Find your transferrable skills Rebranding yourself takes time and introspection. Everyone has transferrable skills, even if you think you don’t. Graham gives the example of a [recruiter](https://solomonpage.com/blog/2018/10/12/4-metrics-recruiters-love-see-resumes/) who wants to move into social media marketing. “You can show off your customer research, analytics, and technical savvy skills,” she says. Demonstrating how you can reach new customers using the same skill set you used to uncover qualified candidates is a way to prove that your experience is relevant. To determine your skills, Graham recommends breaking down achievements. “If you contributed to saving a large client, consider the steps that got you to that result–perhaps problem solving, diplomacy, creativity, and influencing.” Do the same with other accomplishments and you’ll soon notice a pattern of core strengths. Try going through this exercise with a colleague or manager who may be able to see strengths that you are overlooking. ## 3. Do your research In order to find out what skills and experiences are most relevant to your new career choice, spend time learning as much as you can about your target position. Speak with professionals in your target industry, look for volunteer positions in the industry, take courses, and attend professional events to learn what experiences and skill sets are most valuable in the new industry. ## 4. Don't lead with your title While most of us use our job title when introducing ourselves, this can be an error when you’re switching careers. Many companies use language that doesn’t translate outside the industry. A title can cause confusion for someone in another industry, and biases their opinion toward your application. They may think right away that you’re not a good fit without reading further into your experiences. Instead of focusing on your title, place the emphasis on your value–the skills you developed in that position. ## 5. Know your audience In order to highlight your value and position yourself as a good fit for the job, you need to know the challenges the hiring manager is trying to solve. “Many job seekers have incredible accomplishments, but without knowing what is important to your audience, you risk leading off with accomplishments that, while impressive, lead the hirer to think you’re not a fit for the role,” says Graham. When in a job interview, make one of your first questions about the challenges the company or department is facing at this time. Once you find out the hiring company’s pain points, you can select the achievements from your background that best align with what the hiring manager is looking for in the role. ## 6. Cherry-pick experiences Some of your best accomplishments and achievements may not be impressive to the [hiring manager](https://solomonpage.com/blog/2016/03/24/how-to-tell-a-great-interview-story/) if they have no relation to the job you’re applying for. To be most effective in rebranding yourself professionally, select the parts of your experience that align most closely with your target role. To make your application in this new field stronger, highlight these experiences in your LinkedIn profile. If hiring managers are reviewing your resume and then jump over to [LinkedIn](https://solomonpage.com/blog/2015/08/10/network-powerful-influential-people/) and see a whole different type of experience highlighted, they may be confused and cause them to put aside your resume. Rebranding your professional experience may mean dropping what you think are some of your best accomplishments, but by focusing on “fit” first, you will have a better chance of a recruiter recognizing you as a potential candidate for the position. ## 7. Justify the switch “Every hiring manager wants to know why this job at this company at this time,” says Graham. Your answer to this question will be especially important if you’re a career switcher. [You can read the rest of the article on Fast Company.](https://www.fastcompany.com/40585926/7-steps-to-rebrand-yourself-for-a-career-change) ### related Posts [![](https://blog.solomonpage.com/hs-fs/hubfs/Womens%20History%20Month.jpg?width=861&upsize=true&name=Womens%20History%20Month.jpg)](https://blog.solomonpage.com/celebrating-womens-history-month) ### [Celebrating Women's History Month](https://blog.solomonpage.com/celebrating-womens-history-month) March 05 , 2025 [![From Suggestions to Solutions: Redefining Employee Feedback Programs](https://blog.solomonpage.com/hs-fs/hubfs/Suggestions%20to%20Solutions.png?width=861&upsize=true&name=Suggestions%20to%20Solutions.png)](https://blog.solomonpage.com/from-suggestions-to-solutions-redefining-employee-feedback-programs) ### [From Suggestions to Solutions: Redefining Employee Feedback Programs](https://blog.solomonpage.com/from-suggestions-to-solutions-redefining-employee-feedback-programs) June 18 , 2024 ### Subscribe Here! ### ARCHIVES - [November 2020 (18)](https://blog.solomonpage.com/archive/2020/11) - [December 2020 (18)](https://blog.solomonpage.com/archive/2020/12) - [February 2021 (16)](https://blog.solomonpage.com/archive/2021/02) - [March 2021 (16)](https://blog.solomonpage.com/archive/2021/03) - [October 2020 (15)](https://blog.solomonpage.com/archive/2020/10) - [January 2021 (12)](https://blog.solomonpage.com/archive/2021/01) - [April 2021 (12)](https://blog.solomonpage.com/archive/2021/04) - [July 2013 (10)](https://blog.solomonpage.com/archive/2013/07) - [August 2013 (10)](https://blog.solomonpage.com/archive/2013/08) - [December 2013 (10)](https://blog.solomonpage.com/archive/2013/12) - [November 2014 (10)](https://blog.solomonpage.com/archive/2014/11) - [September 2013 (9)](https://blog.solomonpage.com/archive/2013/09) - [October 2013 (9)](https://blog.solomonpage.com/archive/2013/10) - [January 2014 (9)](https://blog.solomonpage.com/archive/2014/01) - [March 2014 (9)](https://blog.solomonpage.com/archive/2014/03) - [June 2014 (9)](https://blog.solomonpage.com/archive/2014/06) - [July 2014 (9)](https://blog.solomonpage.com/archive/2014/07) - [December 2014 (9)](https://blog.solomonpage.com/archive/2014/12) - [July 2015 (9)](https://blog.solomonpage.com/archive/2015/07) - [October 2015 (9)](https://blog.solomonpage.com/archive/2015/10) - [March 2020 (9)](https://blog.solomonpage.com/archive/2020/03) - [August 2020 (9)](https://blog.solomonpage.com/archive/2020/08) - [July 2021 (9)](https://blog.solomonpage.com/archive/2021/07) - [April 2022 (9)](https://blog.solomonpage.com/archive/2022/04) - [May 2013 (8)](https://blog.solomonpage.com/archive/2013/05) - [November 2013 (8)](https://blog.solomonpage.com/archive/2013/11) - [February 2014 (8)](https://blog.solomonpage.com/archive/2014/02) - [April 2014 (8)](https://blog.solomonpage.com/archive/2014/04) - [May 2014 (8)](https://blog.solomonpage.com/archive/2014/05) - [August 2014 (8)](https://blog.solomonpage.com/archive/2014/08) - [September 2014 (8)](https://blog.solomonpage.com/archive/2014/09) - [October 2014 (8)](https://blog.solomonpage.com/archive/2014/10) - [January 2015 (8)](https://blog.solomonpage.com/archive/2015/01) - [February 2015 (8)](https://blog.solomonpage.com/archive/2015/02) - [March 2015 (8)](https://blog.solomonpage.com/archive/2015/03) - [May 2015 (8)](https://blog.solomonpage.com/archive/2015/05) - [June 2015 (8)](https://blog.solomonpage.com/archive/2015/06) - [August 2015 (8)](https://blog.solomonpage.com/archive/2015/08) - [September 2015 (8)](https://blog.solomonpage.com/archive/2015/09) - [August 2016 (8)](https://blog.solomonpage.com/archive/2016/08) - [April 2020 (8)](https://blog.solomonpage.com/archive/2020/04) - [June 2021 (8)](https://blog.solomonpage.com/archive/2021/06) - [October 2021 (8)](https://blog.solomonpage.com/archive/2021/10) - [March 2022 (8)](https://blog.solomonpage.com/archive/2022/03) - [May 2023 (8)](https://blog.solomonpage.com/archive/2023/05) - [June 2013 (7)](https://blog.solomonpage.com/archive/2013/06) - [April 2015 (7)](https://blog.solomonpage.com/archive/2015/04) - [November 2015 (7)](https://blog.solomonpage.com/archive/2015/11) - [February 2016 (7)](https://blog.solomonpage.com/archive/2016/02) - [July 2016 (7)](https://blog.solomonpage.com/archive/2016/07) - [September 2016 (7)](https://blog.solomonpage.com/archive/2016/09) - [July 2020 (7)](https://blog.solomonpage.com/archive/2020/07) - [May 2021 (7)](https://blog.solomonpage.com/archive/2021/05) - [August 2021 (7)](https://blog.solomonpage.com/archive/2021/08) - [April 2013 (6)](https://blog.solomonpage.com/archive/2013/04) - [December 2015 (6)](https://blog.solomonpage.com/archive/2015/12) - [January 2016 (6)](https://blog.solomonpage.com/archive/2016/01) - [May 2020 (6)](https://blog.solomonpage.com/archive/2020/05) - [September 2020 (6)](https://blog.solomonpage.com/archive/2020/09) - [March 2023 (6)](https://blog.solomonpage.com/archive/2023/03) - [January 2025 (6)](https://blog.solomonpage.com/archive/2025/01) - [June 2016 (5)](https://blog.solomonpage.com/archive/2016/06) - [May 2017 (5)](https://blog.solomonpage.com/archive/2017/05) - [July 2018 (5)](https://blog.solomonpage.com/archive/2018/07) - [August 2018 (5)](https://blog.solomonpage.com/archive/2018/08) - [February 2024 (5)](https://blog.solomonpage.com/archive/2024/02) - [March 2024 (5)](https://blog.solomonpage.com/archive/2024/03) - [November 2024 (5)](https://blog.solomonpage.com/archive/2024/11) - [March 2025 (5)](https://blog.solomonpage.com/archive/2025/03) - [May 2025 (5)](https://blog.solomonpage.com/archive/2025/05) - [June 2025 (5)](https://blog.solomonpage.com/archive/2025/06) - [April 2026 (5)](https://blog.solomonpage.com/archive/2026/04) - [March 2016 (4)](https://blog.solomonpage.com/archive/2016/03) - [April 2017 (4)](https://blog.solomonpage.com/archive/2017/04) - [October 2018 (4)](https://blog.solomonpage.com/archive/2018/10) - [January 2019 (4)](https://blog.solomonpage.com/archive/2019/01) - [March 2019 (4)](https://blog.solomonpage.com/archive/2019/03) - [June 2022 (4)](https://blog.solomonpage.com/archive/2022/06) - [May 2024 (4)](https://blog.solomonpage.com/archive/2024/05) - [October 2016 (3)](https://blog.solomonpage.com/archive/2016/10) - [May 2018 (3)](https://blog.solomonpage.com/archive/2018/05) - [June 2018 (3)](https://blog.solomonpage.com/archive/2018/06) - [September 2018 (3)](https://blog.solomonpage.com/archive/2018/09) - [December 2018 (3)](https://blog.solomonpage.com/archive/2018/12) - [November 2019 (3)](https://blog.solomonpage.com/archive/2019/11) - [January 2020 (3)](https://blog.solomonpage.com/archive/2020/01) - [September 2021 (3)](https://blog.solomonpage.com/archive/2021/09) - [February 2022 (3)](https://blog.solomonpage.com/archive/2022/02) - [July 2022 (3)](https://blog.solomonpage.com/archive/2022/07) - [June 2023 (3)](https://blog.solomonpage.com/archive/2023/06) - [August 2023 (3)](https://blog.solomonpage.com/archive/2023/08) - [October 2023 (3)](https://blog.solomonpage.com/archive/2023/10) - [December 2023 (3)](https://blog.solomonpage.com/archive/2023/12) - [October 2024 (3)](https://blog.solomonpage.com/archive/2024/10) - [December 2024 (3)](https://blog.solomonpage.com/archive/2024/12) - [February 2025 (3)](https://blog.solomonpage.com/archive/2025/02) - [July 2025 (3)](https://blog.solomonpage.com/archive/2025/07) - [August 2025 (3)](https://blog.solomonpage.com/archive/2025/08) - [May 2026 (3)](https://blog.solomonpage.com/archive/2026/05) - [July 2017 (2)](https://blog.solomonpage.com/archive/2017/07) - [August 2017 (2)](https://blog.solomonpage.com/archive/2017/08) - [October 2017 (2)](https://blog.solomonpage.com/archive/2017/10) - [November 2017 (2)](https://blog.solomonpage.com/archive/2017/11) - [April 2018 (2)](https://blog.solomonpage.com/archive/2018/04) - [November 2018 (2)](https://blog.solomonpage.com/archive/2018/11) - [December 2019 (2)](https://blog.solomonpage.com/archive/2019/12) - [February 2020 (2)](https://blog.solomonpage.com/archive/2020/02) - [June 2020 (2)](https://blog.solomonpage.com/archive/2020/06) - [November 2021 (2)](https://blog.solomonpage.com/archive/2021/11) - [May 2022 (2)](https://blog.solomonpage.com/archive/2022/05) - [August 2022 (2)](https://blog.solomonpage.com/archive/2022/08) - [November 2022 (2)](https://blog.solomonpage.com/archive/2022/11) - [December 2022 (2)](https://blog.solomonpage.com/archive/2022/12) - [April 2023 (2)](https://blog.solomonpage.com/archive/2023/04) - [November 2023 (2)](https://blog.solomonpage.com/archive/2023/11) - [January 2024 (2)](https://blog.solomonpage.com/archive/2024/01) - [July 2024 (2)](https://blog.solomonpage.com/archive/2024/07) - [September 2025 (2)](https://blog.solomonpage.com/archive/2025/09) - [October 2025 (2)](https://blog.solomonpage.com/archive/2025/10) - [March 2026 (2)](https://blog.solomonpage.com/archive/2026/03) - [February 2017 (1)](https://blog.solomonpage.com/archive/2017/02) - [March 2017 (1)](https://blog.solomonpage.com/archive/2017/03) - [December 2017 (1)](https://blog.solomonpage.com/archive/2017/12) - [February 2018 (1)](https://blog.solomonpage.com/archive/2018/02) - [February 2019 (1)](https://blog.solomonpage.com/archive/2019/02) - [May 2019 (1)](https://blog.solomonpage.com/archive/2019/05) - [June 2019 (1)](https://blog.solomonpage.com/archive/2019/06) - [July 2019 (1)](https://blog.solomonpage.com/archive/2019/07) - [August 2019 (1)](https://blog.solomonpage.com/archive/2019/08) - [October 2019 (1)](https://blog.solomonpage.com/archive/2019/10) - [December 2021 (1)](https://blog.solomonpage.com/archive/2021/12) - [October 2022 (1)](https://blog.solomonpage.com/archive/2022/10) - [January 2023 (1)](https://blog.solomonpage.com/archive/2023/01) - [April 2024 (1)](https://blog.solomonpage.com/archive/2024/04) - [June 2024 (1)](https://blog.solomonpage.com/archive/2024/06) - [August 2024 (1)](https://blog.solomonpage.com/archive/2024/08) - [April 2025 (1)](https://blog.solomonpage.com/archive/2025/04) - [December 2025 (1)](https://blog.solomonpage.com/archive/2025/12) - [January 2026 (1)](https://blog.solomonpage.com/archive/2026/01) - [June 2026 (1)](https://blog.solomonpage.com/archive/2026/06) See all SEARCH ### Most Popular Posts - Solomon Page - [Home](https://solomonpage.com/) - [Service Offerings](https://solomonpage.com/service-offerings/) - [Areas of Expertise](https://solomonpage.com/areas-of-expertise/) - [About](https://solomonpage.com/about/) - [Opportunities](http://opportunities.solomonpage.com/) - Our Divisions - [Accounting & Finance](https://solomonpage.com/accounting-finance) - [Administrative & Support](https://solomonpage.com/administrative-support) - [Clinical Resource Network](https://solomonpage.com/crn) - [Creative & Marketing](https://solomonpage.com/creative-marketing) - [Fashion & Beauty](https://solomonpage.com/fashion-beauty) - [Financial Services](https://solomonpage.com/financialservices) - [Healthcare](https://solomonpage.com/healthcare-lifesciences) - [Hospitality](https://solomonpage.com/hospitality) - [Human Resources](https://solomonpage.com/humanresources) - [Legal Services](https://solomonpage.com/legal-services) - [Media, Education & Publishing](https://solomonpage.com/digitalmedia-publishing) - [Scientific & Engineering](https://solomonpage.com/scientific-engineering) - [Specialty Financial Services](https://solomonpage.com/specialtyfinance) - [Technology](https://solomonpage.com/technology) - Employment Tools - [Search Jobs](http://opportunities.solomonpage.com/) - [Submit a Resume](https://opportunities.solomonpage.com) - [Submit a Staffing Request](https://solomonpage.com/contact) [![Solomon](https://blog.solomonpage.com/hubfs/SP_Corporate%20Global_horiz_lockup_positive_DIGITAL_HIGH.png)](https://solomonpage.com) ##### Solomon Page 260 Madison Avenue New York, New York 10016 Phone: (212) 403-6100 Fax: (212) 764-6003 Follow us [Linkedin](https://www.linkedin.com/company/solomon-page-group) [Google](https://plus.google.com/+solomonpagegroup/about) [Facebook](https://www.facebook.com/SolomonPageGroup) [Twitter](https://twitter.com/solomonpage) Copyright ©2019 Solomon Page. All Rights Reserved.   [Disclosure](https://solomonpage.com/disclosure/)