The Surprising Truth About the Perfect Brainstorm

My article on brainstorming sessions that make people crazy generated a lot of requests for tips to make brainstorming effective. If you follow this guide, not only will you save the sanity of your team, you may also produce some innovative new ideas that could catapult your company. Here are seven tips for brainstorming that works and won't drive your team crazy:

1. Include No More Than 10 People

The bigger the group, the less likely you will have a productive discussion. Yes, really, no more than 10 people.

2. Don't Include the Ego Invite

Brainstorming is not a popularity contest. As much as everyone may want to participate, or you feel like you have to invite a certain member of your board or leadership team to join you, resist the urge. That is exactly the reason why brainstorming sessions fail. Bring the people together who have the most to contribute to your topic, and stop worrying about whose ego you will dent.

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