Never Give Up? That Could Be a Mistake


Persistence is often the key to success--unless you're chasing the wrong idea. A recent study examines how blind persistence can cloud your judgment. 

What's the single most important characteristic to an entrepreneur? Thomas Edison, as die-hard a businessman as any, said that genius was one percent inspiration and 99 percent perspiration.  You could probably extend that statement to starting a business.

Persistence is a key to success. Give up at the first (or second or third... or hundredth) try and you'll never get anywhere. But a recent study from Oregon State University suggests that the drive for persistence can cloud the judgment of entrepreneurs and short-circuit another important facility: pragmatism.

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