"5 reasons" this, "14 ways" that, "23 times when"... It's how millennials consume information today, mircomedia, and I have to say I am as guilty as the next guy. It's a race to get to the point.
As marketers, we are rushing to get our point across too. We tell ourselves, "If we don't get their attention, it doesn't matter what the content is!" But when is the last time you personally changed your mind or did something new by engaging with one of these split second pieces of info?
The rush is great, but it has to lead to something more.
We've wired our brains digest micro-size information. The second we open an article we are immediately looking for the main points. Listicles, eight-second Snapchats that we rapidly click through, Instagram videos--remember when we wondered who would ever watch a six-second video? We even scroll through our phone while our favorite TV show is on.
