It's simple, influence matters. It matters in your job and your private life. In fact, influence is part of every human interaction. Just think of parents influencing their children, political or religious leaders influencing their followers, CEOs influencing employees, sales people influencing customers, friends influencing each other and the list goes on...
Influential people have an edge over others who are not influential because with influence comes the ability to make others listen to what you have to say. Influence gives people the power to change beliefs and drive actions and behaviours in others and this is important in all aspects of life, whether you are a CEO of a global company, a sales rep, a football coach or someone that is simply trying to get friends to do or believe something.
So what makes us influential then?
